Area covered: Greenwood to Woodbine
Curators: Ladan Ali, Nicole Bazuin, Alexandra Hong & Cheryl Hsu
The Madeleine Collective presents Ephemera for Art of the Danforth’s Zone X. Ephemera explores the transitory nature of human experience and its impact on individual identity and community. Our artists integrate the personal stories and interactions of local Danforth residents into their projects.
Stories You Haven’t Heard (from Woodbine to Greenwood) from The Pocketology Collective recognizes that pieces of ephemera like an old wrinkled receipt can tell a story and seek to uncover these hidden tales. Dan Bazuin’s Traffic Jam turns a stack of perforated computer paper into a kilometre long visual highway, inviting viewers to participate by adding their own “vehicles” to the road. Stephanie Avery’s haunting photo series Abandonments is wheat pasted throughout the festival and depicts the beauty and decay of forgotten structures, challenging the viewer to reflect on the transitory nature of physical spaces. These are the People in Your Neighbourhood is the brainchild of Mammalian Diving Reflex and examines the definition of community through the eyes of local Grade 4 students from R.H McGregor Elementary School.
These ephemeral projects allow us to examine how such experiences hold lasting significance in our personal lives and shape our understanding of community, home, and belonging.
Madeleine Collective is a Toronto-based art collective consisting of Ladan Ali, Nicole Bazuin, Alexandra Hong and Cheryl Hsu. We are interested in facilitating sincere interactions and creating unexpected communities through collaborative art events, installations and happenings. Madeleine Collective aims to work with other companies, agencies, and industries to produce communication and learning tools that integrate interdisciplinary creative practices. For more information, please visit www.madeleinecollective.com